Insights

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Periodic articles about different aspects of marketing communications will be accessible by database subscribers and consulting clients. Content may include topics such as:

• Templates and examples of IMC plans, magazine editorial budgets, photo release forms and more
• Interview guides for hiring and why/how to use them
• Interviews with industry experts, marketing colleagues, agencies, etc.
• How IMC planning is like sewing a quilt
• House style guidelines
• Satisfaction surveys (for your internal “clients”)
• Planning a team retreat