Professional Insights.
Periodic articles about different aspects of marketing communications will be accessible by database subscribers and consulting clients. Content will be added twice per month and may include topics such as
- Templates and examples of IMC plans, magazine editorial budgets, photo release forms and more
- Interview guides for hiring and why/how to use them
- Interviews with industry experts, marketing colleagues, agencies, etc.
- How IMC planning is like sewing a quilt
- House style guidelines
- Satisfaction surveys (for your internal “clients”)
- Planning a team retreat